International

     Today, Google unveiled its new logo — a colorful, sans-serif treat that modernizes the logo for a new era in its company history:
     This version marks a surprisingly long history of the logo's iterations, including some truly horrifying versions that never saw placement on the search giant's iconic homepage.
    

A look behind the scenes comes courtesy of the Internet Archive, on which Google catalogued its logo history as of December 1998. Housed on a page labeled "stickers," the logo history included small versions of the Google logo for Google lovers' personal use.

All these logos come from before that time, and they include an early version made by founder Sergey Brin with the open source photo-editing program GIMP. There's also a modified version that pays homage to Burning Man.