We're used to stars leaving little to the imagination in racy selfies and wafting down the red carpet in mere scraps of silk.
But now the latest flesh-baring trend sees celebrities forgo underwear completely, braving the public eye in a see through outfit with no bra, and even without knickers, as Marnie Simpson did at the NTAs last week.
It may sound counter-intuitive, but a celebrity stylist says that it's actually a way for stars to look more upmarket.