Apple's iPhone X has the ability to produce darker blacks and a more vivid picture thanks to the company using an OLED display for the first time ever.
While a revamped display might be a welcome change for iPhone fans, the technology isn’t without its downsides.
Just days after launching the 10th anniversary edition iPhone X, Apple warned customers about the risk of “burn-in” on the device’s display.
“If you look at an OLED display off-angle, you might notice slight shifts in colour and hue,” Apple wrote on its website. “This is a characteristic of OLED and is normal behaviour.
“With extended long-term use, OLED displays can also show slight visual changes. This is also expected behaviour and can include ‘image persistence’ or ‘burn-in’, where the display shows a faint remnant of an image even after a new image appears on the screen.