International

For the second month in a row, Nissan took first place in the Twitter engagement race for automotive brands, wielding the power of the GTR in its most popular November tweet, according to ListenFirst Media.

Just as in October, the top November tweet included a picture of the Nissan GTR. The tweet, which read, “Those tail lights, though,” collected over 5,000 likes and nearly 2,000 retweets.

Ford’s “Warriors in Pink” campaign held on as Ford’s top tweet for the second consecutive month. The tweet helped advance Ford to second place on the leaderboard.

The November tweet garnered more than 1,200 “likes.” Ford’s Warriors in Pink campaign raises money for breast cancer charities through specially branded apparel.

Audi took third place, followed by Chevrolet in fourth and Tesla in fifth, according to ListenFirst.

ListenFirst collects conversations about automakers, their vehicle models and their owned engagement, which is the engagement that’s directly attributed to automakers’ Twitter accounts. ListenFirst then calculates the stats for total engagement among brands and ranks their “share of voice.