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Media Monitoring

International

IDC: Apple Watch sales decreased by 70% in the third quarter

12:05, Tuesday, 25 October, 2016
IDC: Apple Watch sales decreased by 70% in the third quarter

Apple continues to hold the lead for the supply of “smart” watches, but for the year its share in the world market decreased from 70.2% to 41.3% from 3.9 million units in the third quarter of 2015 to 1.1 million in the third quarter of 2016.

“Apple” giant demonstrates a decline in the supply of hours for the second consecutive quarter. In the second quarter of 2016, this figure decreased by 55% year-on-year from 3.6 million to 1.6 million units.

IDC expects that in the final quarter of the year Apple will increase the supply due to the shipment of the second generation devices, presented in September. Apple Watch Series 2 was launched only two weeks before the end of the third quarter.

In General, the market of “smart” hours in the third quarter dropped by half. The report noted that sales of this device class in July-September fell by 51.6% to 2.7 million units.

Second place went to the Swiss company Garmin devices sales increased nearly 325%, to 600,000 units. Samsung demonstrates stability in this volatile market sales of the smart watch production the South Korean company increased by 9%, to 400 000.

The number of sold devices of Lenovo fell to 73.3 per cent, Pebble — by 54.1%; the two companies sold approximately 100 000 hours.

“It becomes apparent that the smart watch is not for everyone,” comments IDC analyst Jitesh Ubrani. According to him, companies and failed to explain to users why the need for these watches apart from using them as fitness trackers.

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