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Media Monitoring

International

Google unveils 'made by Google' $649 Pixel smartphone to rival iPhone

12:20, Wednesday, 05 October, 2016
Google unveils 'made by Google' $649 Pixel smartphone to rival iPhone

Google is getting back into making phones.

The search giant and creator of the Android operating system debuted its two newest flagship phones — the Pixel and the Pixel XL — at an event in San Francisco Tuesday.

Google has previously helped design "Nexus" phones like the Huawei-made Nexus 6P and LG-made Nexus 5X, but the Pixel and Pixel XL will be the first phones to bear the Google brand, with the tagline "Phone by Google."

Their return takes aim at Samsung, the top maker of Android phones, and iPhone-maker Apple with state-of-the art hardware and artificial intelligence- driven software — the feature seen as giving the edge to tech companies vying to dominate consumers' time and spending.

From a design and specification standpoint the two Pixel phones are similar to other current flagship smartphones on the market, with large high definition displays, 12-megapixel f/2.0 rear cameras, and metal bodies. The Pixel will offer a 5-inch display while the Pixel XL will have a 5.5-inch screen.

The first two features that Google focused on during the announcement were the built-in Google Assistant and the improved camera software. The Google Assistant allows you to have Siri-like interactions that can leverage the full power of Google's search results and the smart integration found in things like the Google Now launcher.

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