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Media Monitoring

International

Lambo's next act: Targeting women and families

23:05, Tuesday, 06 September, 2016
Lambo's next act: Targeting women and families

Lamborghini wants to show you a softer side of Italian supercars.
     So says CEO Stefano Domenicali, who moved to the company's top spot in March. Since then, he’s been calling for a change in tone at the Volkswagen Group-owned house. Where the sharp-edged V-12 and V-10 aggression of the Murcielago, Gallardo, and Aventador reigned supreme for years, Domenicali said, buyers can expect to see something different in the next few years.
     ''A bull is always aggressive, but I would like to give us a new philosophy toward the future: A bull can be gentle,'' he said.

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