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International

Facebook set to demote 'spammy' posts that beg users for comments, likes and shares

12:30, Tuesday, 19 December, 2017
Facebook set to demote 'spammy' posts that beg users for comments, likes and shares

Facebook is set to demote posts that beg users for comments, likes and shares, the social media giant has announced.

The tactic, known as 'engagement baiting', takes advantage of Facebook's algorithms to cause those posts to appear in more News Feeds.

Starting this week, the firm will begin punishing engagement baiters by stopping what it describes as 'spammy' posts from reaching more users.

'People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions.

'For example, "LIKE this if you're an Aries!",' Facebook wrote in a blog post.

'This tactic, known as "engagement bait", seeks to take advantage of our News Feed algorithm by boosting engagement in order to get greater reach.

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