Loading...

Interesting

pamela-andersons-new-lingerie-linePamela Loves Coco de Mer

02:05, Friday, 08 December, 2017
pamela-andersons-new-lingerie-linePamela Loves Coco de Mer

Pamela Anderson: sex icon, social activist, lingerie mogul?
     “We need to get more people in lingerie,” Pamela Anderson says from her seat on the second floor of London’s Covent Garden Hotel. “People need to loosen up.”
     The actress, model and activist is in town to discuss her new co-branded lingerie collection, Pamela Loves Coco de Mer. Despite being often associated with risqué attire, the collaboration marks the first time Anderson, 50, has put her own name on a set of undergarments. And although she’s been a longtime fan of the brand, which is known for its edgy yet classy approach to lingerie, it was only a year ago that Anderson connected with Coco der Mer managing director Lucy Litwack, while staying at this very hotel, overlooking the brand’s London shop.“I think I have one of everything,” Anderson admits, “maybe two of some things.” “When [Lucy and I] met, it was like a match made in heaven because the brand is so me. We talked about me modelling for the Icon line, but we also talked about doing our own collection.”
     Inspired by ’50s and ’60s glamour, the collaboration pays tribute to film stars like Brigitte Bardot. It’s meant to be playful, sexy and sophisticated. The bodysuits, which cut high up over the thighs, reference Anderson’s iconic red swimsuit from Baywatch. Each item in the collection accentuates a woman’s natural curves, which, according to Anderson, means that anyone, of any size, can wear them.
     “I was waiting for the right time, because I didn’t necessarily want to do something very mass market and cheap,” Anderson says of designing lingerie. “I wanted to do something that was elegant and for everybody, but mid-range. Something really good quality. It’s a perfect match because the brand is naughty and sexy. I’m a little twisted, and they’re a little twisted.”
     For Anderson, the collection is meant to help women embrace their sexuality. She previously starred in a Rankin-shot short film for the brand around Valentine’s Day, as well as in their Icon campaign.
     “My mother and my aunts always inspired me to be like this and enjoy it,” Anderson says. “I like that I can be a part of doing that for somebody else. But it all starts with yourself and feeling good about yourself. Keeping love alive is going to save the world, really. It’s really important to have that kind of spark,” she laughs.
     The collection feels like a logical next step for Anderson, who has loved lingerie since she was young. When she first arrived in Los Angeles and started working for Playboy, she discovered the possibilities of underwear in the magazine’s closet at the urging of the late Hugh Hefner. “I didn’t have any clothes hardly,” she admits. “Hef used to tell my kids, ‘Your mom couldn’t afford clothes when she got here.’” They had this huge closet and of course lots of lingerie. It was so fun to play in—it was like dress up. Stockings, garters and things I’d never even heard of before I went to Playboy. I want to encourage that.”
     Anderson has her hand in a lot of pots these days, from fashion to political and social activism, to filmmaking (“I don’t really know what I want to be when I grow up,” she jokes). The German filmmaker Werner Herzog, who is known for his documentaries, is currently writing a feature film for her to star in. And Anderson’s even considering directing her own film in the near future. She stepped behind the camera to shoot her son Dylan for ODDA magazine and hopes to do more of that soon. But activism remains her main focus, particularly animal rights. She feels hopeful about the progress the fashion industry is making when it comes to environmental concerns and the use of fur, exemplified by the recent Gucci fur ban.
     Anderson also recently sent American First Lady Melania Trump a fake fur coat and a letter asking her to be a better role model. “That doesn’t mean I’m a Trump supporter,” Anderson notes. “I think as First Lady she can be very influential. I was hoping she would never wear fur, which she hasn’t since we talked. I’m going to send the same to Kim [Kardashian]. These are the positive ways [to create change]: To send someone a gift and talk about it. You ask them to think about it.”

48631 | 0
Facebook