International

In advance of Saturday’s UEFA Champions League final between Atlético de Madrid and Real Madrid CF, KPMG is releasing ‘Football club’s valuation: The European elite’, a new ground-breaking report providing an indication of the value of the most prominent European football clubs.

Andrea Sartori, KPMG’s Global Head of Sports and the report’s author, commented:

“Our analysis of Europe’s 32 leading football clubs highlights the changing economic landscape of football. While football clubs are among some of the world’s most instantly recognised brands, with truly global fan bases, their Enterprise Value when measured in a similar way to any other business, is relatively small."